We’ve been very lucky. While other fitness centers have shut down before their first year is over, we thrive. This is all due to our staff, who uphold our philosophy:
We believe in fun. We believe that, to be effective in a long-term sense, exercise has to be enjoyable. It has to be creative.
We are the first step into a healthier, active life. That responsibility means teaching athletes how to take care of themselves, physically, nutritionally, and even emotionally. It involves introducing athletes to new activities, making them comfortable with working out in any environment, and giving them attributes they can display with pride.
We believe in hard work. Our own hard work will be recognized by our athletes and friends, and will encourage them to work harder in the face of challenge. We believe in multi-joint exercise using body weight or free weights. We believe exercise can happen anywhere, at any time. We train movements, not muscles.
We believe in the long haul. We believe in the journey towards self-actualization and realize that continual progress is necessary for that journey; if you’re not moving ahead, you’re falling behind. We set milestones and celebrate when they’re reached. And then we reach further.
We don’t take ourselves too seriously. We’re comfortable in our skills, and always seeking out and improving on our weaknesses.
We believe that it’s just as important to train for a canoe trip as a triathlon. Proper, smart preparedness increases the satisfaction derived from any activity, including mental preparation.
We believe in science. We believe in ongoing education. We’re committed to the peer review process, the application of cutting-edge science, the debunking of myths, and the benefits of active debate and discussion.
Above all, we believe in ourselves, our coaches, and our Athletes!